Astral Appoints Bryan Owen as Sales Manager


Posted in Press Releases on January 21st, 2016 by

FOR IMMEDIATE RELEASE
Contact: Mandy Giles
Darby Communications
mandy@darbycommunications.com

January 21, 2016 – Asheville, NC – Astral is excited to name Bryan Owen as National Sales Manager. Owen, who has been with the company for 9 years, most recently in the role as Brand Manager, will directly manage Astral’s growing team of independent and in-house sales reps..

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Experiencing a major surge in growth, Astral VP Sales & Marketing Christie Dobson established the position in order to sustainably manage the growing opportunities, “I am thrilled to have Bryan in this position, he embodies the brand perfectly, is phenomenal at building relationships and is incredibly motivated,” noted Dobson.

Owen can be reached at bryan@astraldesigns.com or 828.255.2638.

For more information on Astral and their collection of performance footwear and best in class PFDs, contact Mandy Giles at mandy@darbycommunications.com.

About Astral

Established in 2002, Astral has grown to specialize in high performance footwear alongside its industry-leading safety gear for paddlers. Independently owned and operated with a sincere commitment to making products of the highest performance and style for use in Nature.  Astral is based in the year-round outdoor wonderland Asheville, NC and has satellite offices near Truckee, Saigon, and Nottingham.

For more information about Astral, see astraldesigns.com.

 

January 21st, 2016 by

Astral Welcomes Dave and Bobbie Larson as Midwest Sales Reps


Posted in Press Releases on November 5th, 2015 by

FOR IMMEDIATE RELEASE
Contact: Mandy Giles
Darby Communications
mandy@darbycommunications.com
828.254.0914 o / 828.545.5041 c

November 6, 2015 – Asheville, NC – Astral is excited to welcome husband and wife team, Dave and Bobbie Larson, as their new sales team that will expand their outdoor performance footwear and best in class PFDs to the Midwest.

With over 15 years in the industry, the Larsons have worked with some of the leading paddlesports brands. They will tackle the Astral account with a yin and yang approach – very fitting for their personalities. Dave, who grew up in Minnesota, spent most of his youth paddling and fishing in the Boundary Waters and northern rivers of the region. He will oversee paddlesports and PFD accounts. When not on the water, you can find Dave mountain biking, Nordic and alpine skiing.

Bobbie grew up in Northern California helping run her family’s rafting business. She’s an avid whitewater kayaker and instructor and will focus sales efforts in expanding the footwear collection in the region. She’s a graphic artist and excels in business marketing. When not in her boat, you can find Bobbie mountain biking skiing or cooking.

“We are psyched to have Dave and Bobbie as a part of the Astral team,” said Astral’s VP of Sales and Marketing Christie Dobson. “Their experience, team approach, and enthusiasm will really help to expand our presence in the area.”

Dave and Bobbie Larson will service MN, WI, IA, IL, MO, KS, NE, SD, ND, and the upper peninsula of Michigan and can we reached at dave@larsonbrothers.net and bobbie.graphics@gmail.com. For more information about Astral visit www.astraldesigns.com.

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About Astral

Established in 2002, Astral has grown to specialize in high performance footwear alongside its industry-leading safety gear for paddlers. Independently owned and operated with a sincere commitment to making products of the highest performance and style for use in Nature. Astral is based in the year-round outdoor wonderland Asheville, NC and has satellite offices near Truckee, Saigon, and Nottingham.

For more information about Astral, see astraldesigns.com.

November 5th, 2015 by

ASTRAL Hires John Drollinger as Southwest Rep


Posted in Press Releases on July 16th, 2015 by

FOR IMMEDIATE RELEASE
Contact: Mandy Giles
Darby Communications
mandy@darbycommunications.com
828.254.0914 o / 828.545.5041 c

July 16, 2015 – Asheville, NC – ASTRAL, designers of outdoor performance footwear and best in class PFDs, is excited to announce their partnership with John Drollinger as their Southwest Sales Rep. Drollinger, who brings with him over 10 years’ experience, will represent the brand in Southern California, Arizona, and Hawaii.

Born and raised in California, Drollinger comes from a long lineage of work within the outdoor industry. Representing the 3rd generation in his family, he works with some of the largest and most influential brands in the business.

“John’s the perfect candidate to expand ASTRAL’s presence in the Southwest,” notes ASTRAL’s VP of Sales and Marketing Christie Dobson. “As we continue to grow, John’s experience and expertise can really help us develop long-term relationships with dealers in the area.”

Drollinger will be selling both PFDs and footwear in his territories. Residing in Canyon Lake Drollinger can be found enjoying the many outdoor activities that surround his beautiful California home.

JD PicAbout ASTRAL
Established in 2002, ASTRAL has grown to specialize in high performance outdoor footwear alongside its industry-leading safety gear for paddlers. Independently owned and operated with a sincere commitment to making products of the highest performance and style for use in the water, in the woods, or in town. ASTRAL is based in the year-round outdoor wonderland Asheville, NC and has satellite offices in Northern California, Portland, and Saigon.

July 16th, 2015 by

Greenjacket LE8 : Rise Up


Posted in Product Announcements on July 15th, 2015 by

From the Astral design lab comes the 8th installment of our Limited Edition series.

The LE8:Rise Up is a tribute to the spirit and energy of wild places.

2015 LE Font and Back LR

This fresh new vest is a collaboration between ASTRAL’s design team, pro athlete Evan Garcia, and artist Walker Howard

photo: Mark Anders

photo: Mark Anders

Regarding the influence for the LE8, Evan explained “I’ve always loved the Rasta lion style, and that is the theme of our media company ‘Substantial Media House’ so I wanted to get a unique spin on the lion and mix that with some water for obvious reason. The condor and mountains came from the crazy amount of time I’ve spent in Chile…it was just some ideas I had that I knew Walker would be able to run with.”

IMG_4963When it came time to turn the artwork into a finished product, we used a mixed medium of embroidery and screen printing. This combination allows us to achieve a unique look, as the gold thread and ink together create a bold contrast against the black shell fabric.

2015 LE Zoom FrontIn regards to the finished product Evan explains, “”I’m really excited to see how well my vision turned into reality. With Walker’s talent and Astral’s support we created The LE8. A combination of style, vibrations, and stoke!”

2015 LE Zoom Open

Sizing: measured at widest torso circumference.

small/medium 31-37”

medium/large 38-44”

large/x-large 45-51”

MSRP $270

LE8 Promo: Purchase a Greenjacket LE8 and add one pair of shoes to your order at 50% off.

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About the LE Program: Astral LEs are ‘Limited Edition’ products. The goal of the program is to allow us to have more fun with design, to express ourselves according to seasonal creative influences. The LEs are built with the same meticulous details and supreme materials as our regular lifevests, but they are made in small batches, each having a unique artistic style.

July 15th, 2015 by

ASTRAL Hires David Garringer as West Coast Sales Rep


Posted in Press Releases on May 26th, 2015 by

IMG_2679May 26, 2015 – Asheville, NC – ASTRAL, designers of outdoor performance footwear and best in class PFDs, is proud to announce their partnership with west coast Sales Representative David Garringer. Answering the demand for more ASTRAL products in west coast retailers, Garringer will represent the brand in Northern California, Oregon and Washington.

A core whitewater paddler, avid snowboarder, and a darn good mountain biker, Garringer has built solid roots in the outdoor and paddling industries. Formerly sponsored by ASTRAL, Garringer has formed close relationships with President Philip Curry and VP of Sales and Marketing Christie Dobson, who believe his deep knowledge of the boating industry and his incredible work ethic give him the ability to authentically represent the brand.

“Store owners and buyers will enjoy Dave’s trustworthy and charismatic personality.” notes Dobson. “He is absolutely the right guy on the ground for us.”

Garringer will be selling both PFDs and footwear in his territories. When not paddling, Garringer can be found snowboarding, mountain biking, and climbing between San Francisco and Lake Tahoe.

About ASTRAL

Established in 2002, ASTRAL has grown to specialize in high performance outdoor footwear alongside its industry-leading safety gear for paddlers. Independently owned and operated with a sincere commitment to making products of the highest performance and style for use in the water, in the woods, or in town. ASTRAL is based in the year-round outdoor wonderland Asheville, NC and has satellite offices in Northern California, Portland, and Saigon.

May 26th, 2015 by