Astral Appoints Christie Dobson VP of Sales and Marketing


Posted in Press Releases on March 24th, 2015 by

FOR IMMEDIATE RELEASE

March 20, 2015 – Asheville, NC – Growing at an increasingly fluid speed, aquatic footwear innovator, Astral, is jumping into the season with the introduction of a new VP of Sales and
Marketing. Long-time industry sales rep and marketing maven, Christie Dobson, joins the team to
lead in areas of new growth in the footwear category and oversee all facets of sales and marketing.

_MG_6464newUSEDobson joins Astral following 8 years at Patagonia where she was a top-producing sales rep servicing the highly-coveted Northern California territory. Dobson’s history with Astral CEO and Founder, Philip Curry, goes back over 15 years. Dobson served as Field Marketing Manager for Lotus Designs, Curry’s first successful business. Her sales and marketing experience will further facilitate Astral’s advancement in the highly-competitive footwear market._MG_6611newUSE-1Astral emerged in the footwear category in 2013 with the introduction of the Brewer, a stylish yet
highly-technical shoe that garnered industry awards and several media accolades. This spring,
Astral’s footwear collection will span nine total styles with several women’s specific options and
all utilizing Astral’s proprietary G Rubber. This remarkable rubber provides the maximum sole-toground friction and grip available.

“Christie was an easy choice,” says Astral CEO and director of R&D, Philip Curry. “Her experience working with a leading apparel brand like Patagonia meshes perfectly with our growth in the traditional outdoor arena. While her personality -energized, funny, rebellious, intelligent, and ambitious – will seamlessly integrate into Astral’s company culture.”

“I’m honored that Philip has brought me on board to help lead Astral into this next chapter,” notes, Dobson. “Astral is a brand with so much talent and innovation that the possibilities are

About Astral: Established in 2002, Astral has grown to specialize in high performance outdoor footwear alongside its industry-leading safety gear for paddlers. Independently owned and operated with a sincere commitment to making products of the highest performance and style for use in the water, in the woods, or in town. Astral is based in the year-round outdoor wonderland Asheville, NC and has satellite offices in Northern California, Portland, and Saigon.

March 24th, 2015 by

Meet the Locals Tour


Posted in Paddling Events on March 18th, 2015 by

graphic2This Spring ASTRAL will embark on the Meet the Locals Tour.  Behind the wheel of our Chevy 3500 van, you will find Astral Road Warrior Gabe Latini, who’s mission will be to help the good folks of Appalachia discover ASTRAL Footwear; shoes inspired by the mountains and streams of our native homeland. Our journey will begin in our home base of Asheville, NC with select stops at music festivals and outdoor events across the Southeast region.

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ASTRAL Road Warrior: Gabe Latini

2015 Tour Dates:

March 21 Get in Gear Fest Asheville, NC

March 28 WNC Live Well Expo Asheville, NC

April 3-4 Adventure Fishing World Championships Delacroix, LA

April 11 Tallulah Fest Tallulah Falls, GA

April 17-19 Tuck Fest Charlotte, NC

April 22-26 The Carolina Cup Wrightsville Beach, NC

May 1-3 French Broad River Fest Hot Springs, NC

May 8-11 LEAF Festival Black Mountain, NC

May 15-17 Appalachian Trail Days Damascus, VA

May 22-24 Mountain Sports Festival Asheville, NC

June 5-6 Mountain Music Festival Fayetteville, WV

June 11-14 Bonnaroo Manchester, TN

June 20 Catawba Brewing Company Asheville, NC

July 22-26 Floyd Fest Floyd, VA

Sept 5-6 Ocoee Fest Ducktown, TN

Sept 18-20 Gauley Fest Summersville, WV

More Dates Coming Soon…

in-a-van-down-by-the-river

 

 

 

 

 

March 18th, 2015 by

Exploring Sweden


Posted in Action, Team on May 5th, 2014 by

The Northern Paddling Continues

After catching some playboating on the local feature the road trip was on! I had a few drops on my Sweden hit list that I had to check out. With a solid flow I headed on a short drive from Kittelfjall to catch the Skalmodal and a super scenic stout.

This drop is located in the boarder region of Norway and Sweden in the mountain tundra.

On this little mission I happened to be touring solo so I spent some serious time scouting and making sure my line would be smooth. I wouldn’t recommend making a habit of this but sometimes you just feel in the zone and ready to take action.

I set up a camera on the shore to capture a few clips of my day so that I could share a little Swedish Whitewater with anyone interested.

As I approached the drop I was focused on the task at hand. There was no room for doubt or outside distractions but rather a heightened case of excitement. My first run was great. I splashed my face and charged into the drop working to keep my body position forward and balanced while taking a good stroke off the lip to surface away from the drop.

Another taste of whitewater in Sweden had just fueled my desire to find more.

Enjoy the video as well.

Tyler Curtis

 

May 5th, 2014 by

Ronny Fisher: All Hooked Up


Posted in Fishing Team, Product Announcements on April 1st, 2014 by

allHookedUpBannerIntroducing our first ever kayak fishing specific vest… the Ronny Fisher!

3-ina-RowFor ASTRAL, a true fishing PFD was a different challenge than our whitewater and recreational designs of the past. In order to clearly identify the needs of kayak fishing, the Astral design team enlisted crucial feedback and ideas from the North Carolina Kayak Fishing Association (NCKFA) a group of expert kayak anglers based in our home state of North Carolina. Most notably, our good friend and NCKFA president, Mark Patterson was instrumental in this process.

Mark Patteron photo: NCKFA

Mark Patterson, photo: NCKFA

Here are a few of the key design elements we identified for the Ronny Fisher:

Comfort and Breathability:  Fishing kayaks tend to have really tall seatbacks, so in order to get the perfect fit we knew our ThinVent(TM) back design used in the regular Ronny lifevest would be perfect. ThinVent technology incorporates a super thin foam evenly distributed in the back that is ventilated for maximum comfort in hot weather. Thus, allowing the user to be able to fully recline in the tallest of seats without interference between the seat back and the PFD.

Jim Buley, photo: Effort Inc.

Jim Buley, photo: Effort Inc.

Just like all Astral PFDs, the Ronny Fisher is articulated to wrap the torso and large arm openings provide a natural and unrestricted range of motion when paddling and swimming. The front foam is also skived which makes a shelf in the chest area, making it a great fit for women, just like our Linda lifevest.

kris lozier crop

Kris Lozier at home in VA, photo: Mark Lozier

Functional Storage:  The two large fold down pockets in the front are sized perfectly to fit up to a 6.5” x 4.25” tackle box (sold separately). Included are six strips of peel and stick Velcro so you can mount your small tackle boxes inside the pocket.

On the inside of both pockets are two mesh sleeves with elastic closure and key loops.  On the outside of each large front pocket you will find zippered storage compartments sized to hold a fishing license, an iPhone, and other odds and ends, with dual YKK zippers for quick one hand access.

*accessories sold separately

*accessories sold separately

As shown above the Ronny Fisher can hold a variety of tackle and accessories like:

  • Zinger with clippers
  • Hemostat
  • Pocket Knife
  • Fishing License
  • iPhone with case
  • Plano #3449 Tackle Box with Misc Spinner Lures
  • Small Flashlight
  • Gulp softbaits
  • Jig Heads
  • Small Tackle Box
  • Fox 40 whistle
  • Shiva IPA Beverage
philip ruckart

Philip Ruckart, photo: North Carolina Kayak Fishing

Safety:  Kayak fishing (especially offshore) has some unique hazards of its own and the big one is collisions with motorboats. Because of this we needed our fishing vest to be easily seen so that potential accidents could be avoided.  Reflective accents on the front and back will help you to be seen in low light, and the Ronny Fisher is also available in our very own FLASH GREEN.

william raglusky

William Ragulsky, night fishing

In particular, one of the really cool new ideas that Mark Patterson brought to the table was the addition of a stowable rain hood. This way, if you happen to get caught out in bad weather just deploy the hood from the neck collar to keep your head dry and make yourself easy to spot.

business in front, party in the back

business in front, party in the back

In case of a swim, the Ronny Fisher is designed with 16lbs of buoyancy derived from 100% PE Foam – its feather-light and recyclable (note the avg weight of Ronny Fisher is only 1.84 lbs)!

On the front of the vest is a square plastic lash tab, that has traditionally been used to mount a river knife to the front of our whitewater designs. This could be used to mount your blade where it would be close at hand if you needed to cut a line quickly.

Astral Mid-Atlantic Sales Rep Kelly Fisher, photo: Rick Drew

Astral Mid-Atlantic Sales Rep Kelly Fisher, photo: Rick Drew

Durability:  We know that kayak fishing can dish out a beating on a lifevest, especially with hooks and sharp objects being used.  For the shell material we chose a 500d Cordura®, and then added some 1050d Ballistic fabric in the high wear zones to help reduce abrasion resistance, and to reduce the possibility of a snagged hook on the shell fabric.

photo: Effort Inc.

photo: Effort Inc.

Style: Our initial design intention was to create a technical vest for the “working man” with some style influences from both traditional fly fishing vests and work clothing.  Through the use of ballistic overlays, the vest truly communicates its durability just like your favorite pair of Carhart™ pants. In terms of the feature layout we strived to attain the fine balance of “form follows function,” where pocket shape and location was carefully considered to provide the utmost freedom of movement when paddling and fishing.

Brian "Vince" Vincent, photo: Appomattox River Company

Brian “Vince” Vincent, photo: Appomattox River Company

Other unique features of the Ronny Fisher include:

  • Covered tool organizer on the right side (as worn) with Velcro closure.
  • Zippered beverage holder on left side.
  • Multiple attachment loops for all your tools and gadgets.
  • elastic keepers to help manage your excess straps (so they don’t get hooked).

storage close up

Release Date: January 20th 2014

MSRP: $159.95

Sizing: S/M, M/L, L/XL

Colors: Green, Charcoal

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In our next blog post we will dive deeper into Astral’s emergence to kayak fishing, and meet our original Astral Fishing Team:

  • Mark Patterson: Greensboro, NC
  • William Ragulsky: Norfolk, VA
  • Brian “Vince” Vincent: Farmville, VA
  • Jonathan Leavitt: Falls Church, VA
  • Philip Ruckart: Mebane, NC
  • Mark Lozier: Virginia Beach, VA
  • Kris Lozier; Virginia Beach, VA
  • Matt Baden: Annapolis, MD
  • Chris Tryon: Wilmington, NC

Winter Kayak Bassin With The Ronny Fisher from Jonathan Leavitt on Vimeo.

April 1st, 2014 by March 15th, 2014 by